BIKING ON THE BRIDGE
2016
The event conceived by Media Mundi plans to gather thousands of bikers in a great competition to cross the iconic Rio-Niteroi bridge. Full infrastructure and logistics support will be offered to the participants in order to guarantee the safety, health and well-being of all of the involved. The project, endorsed by both governments of Rio de Janeiro and Niteroi, also has the objective of teaching responsible ways of using bicycles as a means of transportation in large cities.